Massimiliano Masi
Former Boston Consulting Group Partner with 25+ years across strategy, finance, and leadership in the energy & utilities ecosystem. Based in Dubai, building at the intersection of AI and real-world business execution.
I've served as CEO and CFO in complex, high-stakes environments, including European listed companies, where decisions collide with numbers, governance, and reality.
Today, I focus on helping organizations move from AI interest to AI execution, and from decarbonization intention to industrial-scale delivery in GCC markets.
The Long Story
I built my career where strategy meets accountability: not only designing plans, but owning the P&L, the outcomes, and the consequences.
I started in top-tier consulting and grew into a leadership path that combined strategic transformation, capital discipline, and operational execution. As a BCG Partner, I worked with senior executives on the hardest questions.
Two themes became central: the energy transition is real and urgent, and AI is the biggest productivity lever we've seen in decades—but only if applied with rigor and domain understanding.
About Spiridione
Spiridione is my second name, and I carry it with immense pride. To me, it represents a bridge between two great civilizations—Italy and Greece—whose philosophies have shaped Western thought for millennia. This name embodies the synthesis of Mediterranean wisdom: the Greek pursuit of truth and beauty merged with Italian Renaissance humanism.
It grounds me in values that transcend borders and centuries—the belief in human potential, the power of reason tempered by compassion, and the eternal quest for knowledge in service of the greater good. Every time I explain the origin of my second name, I'm reminded of this rich heritage and the responsibility to live up to these humanistic ideals.
AI Adoption
From use-case strategy to MVPs and go-to-market execution
C-Level Advisory
Fractional advisory and executive coaching for complex environments
Industrial Decarbonization
Where engineering reality meets project finance reality
Explore My Books
Dive into complex topics like AI, energy, and strategy, distilled into clear, actionable insights.
Disclosure: As an Amazon Associate, I earn from qualifying purchases. This helps support my writing and allows me to continue creating valuable content for readers. Your support is greatly appreciated!
My Songs
Musical explorations and creative expressions
My Apps
Projects and platforms I've built
Coaching & Mentoring
Strategic coaching services and mentoring programs
Max is a Certified Professional Coach and ELI Master Practitioner
Accredited by iPEC (Institute for Professional Excellence in Coaching)
AI Tools & Resources
Curated AI tools and resources for productivity and innovation
Featured Articles
Insights on strategy, AI, energy transition, and leadership